Last month, I was on a beach in Brazil (YES I did spend the holidays there!) and I was wondering... If you dig a hole in the sand... What will be at the other end?!
Everyone has this idea one day! (Generally when you are 8 or so) When you are passionate about advertising, you always try to imagine how any concept or idea could be use in a commercial!
Well, I think that the marketing manager of the brazilian beer SKOL was on the same beach and heard my thoughts... Just watch their new commercial:
Does anyone know if this concept had ever been used in a commercial before? I'm just curious!
I have always like Brazilian commercials, because they are funny but never cross the line where consumers forget what the product/service is. SKOL does not disappoint me here! Another thing that I like is when the concept of the commercial goes out our TV and involve consumers. Watch what the SKOL marketing team set up on a Brazilian beach, always to surprise and please its consumers!
PS: I'm jealous that this was not the beach where I was...
Sunday, February 13, 2011
Wednesday, January 19, 2011
Great idea and design do not need words!
This is going to be a short post.
This new campaign for Viagra has been created by M&C Saatchi.
Do I need to say more? You will see the world differently now!
This new campaign for Viagra has been created by M&C Saatchi.
Do I need to say more? You will see the world differently now!
Monday, January 17, 2011
You Love Pizza? I Love Marketing
I personally like when marketers use a new support to communicate. I think that pizza boxes have never been well used by marketers.
There is so much to do!!
With the sloggan "Don't let your dinner breath become your morning breath", Colgate shows some initiative. The idea of the open box reprensenting inside a mouth is well done. However, I think that the marketing team could have gone further with this idea. Maybe with a different sloggan, something such as "You do not want to keep this pizza in your mouth until tomorrow" - Sorry but I am not a copywriter. This is just to present the idea, please don't pay attention to the words!
Do not get me wrong here, I think that the actual sloggan would be great for a traditional campaign.
Of course, I think that this a great occasion for some sample distribution. As often, it depends of the budget.
If anyone has other pizza boxes examples, please send them to me! I would love to see more.
There is so much to do!!
With the sloggan "Don't let your dinner breath become your morning breath", Colgate shows some initiative. The idea of the open box reprensenting inside a mouth is well done. However, I think that the marketing team could have gone further with this idea. Maybe with a different sloggan, something such as "You do not want to keep this pizza in your mouth until tomorrow" - Sorry but I am not a copywriter. This is just to present the idea, please don't pay attention to the words!
Do not get me wrong here, I think that the actual sloggan would be great for a traditional campaign.
Of course, I think that this a great occasion for some sample distribution. As often, it depends of the budget.
If anyone has other pizza boxes examples, please send them to me! I would love to see more.
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