Great idea and design do not need words!

This is going to be a short post.
This new campaign for Viagra has been created by M&C Saatchi.
Do I need to say more? You will see the world differently now!

You Love Pizza? I Love Marketing

I personally like when marketers use a new support to communicate. I think that pizza boxes have never been well used by marketers.

There is so much to do!!

With the sloggan "Don't let your dinner breath become your morning breath", Colgate shows some initiative. The idea of the open box reprensenting inside a mouth is well done. However, I think that the marketing team could have gone further with this idea. Maybe with a different sloggan, something such as "You do not want to keep this pizza in your mouth until tomorrow" - Sorry but I am not a copywriter. This is just to present the idea, please don't pay attention to the words!

Do not get me wrong here, I think that the actual sloggan would be great for a traditional campaign.


Of course, I think that this a great occasion for some sample distribution. As often, it depends of the budget.





If anyone has other pizza boxes examples, please send them to me! I would love to see more.