Last month, I was on a beach in Brazil (YES I did spend the holidays there!) and I was wondering... If you dig a hole in the sand... What will be at the other end?!
Everyone has this idea one day! (Generally when you are 8 or so) When you are passionate about advertising, you always try to imagine how any concept or idea could be use in a commercial!
Well, I think that the marketing manager of the brazilian beer SKOL was on the same beach and heard my thoughts... Just watch their new commercial:
Does anyone know if this concept had ever been used in a commercial before? I'm just curious!
I have always like Brazilian commercials, because they are funny but never cross the line where consumers forget what the product/service is. SKOL does not disappoint me here! Another thing that I like is when the concept of the commercial goes out our TV and involve consumers. Watch what the SKOL marketing team set up on a Brazilian beach, always to surprise and please its consumers!
PS: I'm jealous that this was not the beach where I was...
