There is so much to do!!
With the sloggan "Don't let your dinner breath become your morning breath", Colgate shows some initiative. The idea of the open box reprensenting inside a mouth is well done. However, I think that the marketing team could have gone further with this idea. Maybe with a different sloggan, something such as "You do not want to keep this pizza in your mouth until tomorrow" - Sorry but I am not a copywriter. This is just to present the idea, please don't pay attention to the words!
Do not get me wrong here, I think that the actual sloggan would be great for a traditional campaign.
Of course, I think that this a great occasion for some sample distribution. As often, it depends of the budget.
If anyone has other pizza boxes examples, please send them to me! I would love to see more.
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