Currently in France, I found out that commercial break can be a real pleasure! Watching Hugh Jackman showing off his dancing skills in a global TV campaign for Lipton Ice Tea. The sexy Aussie actor is the new Lipton's brand ambassador around the world. Hugh Jackman & Lipton signed a three-year deal last January, after his remarquable performance at the Oscars. We - women - all remember this!!
Shooted in Rio de Janeiro-Brazil, this so called "Tokyo Dancing Hotel" ad were directed for the agency DDB Paris by Michael Gracey.
Since he has directed the famous Evian Roller Babies commercial, I am always impatient to see Gracey's new creation. I might concede that I appreciated more seing Hugh's moves than babies' ones.
The commercial is part of the new Lipton Ice Tea "Drink Positive" marketing strategy.
Brands often try to be humoristic or informative in their campaigns. This spot presents in an humoristic tone an artistic show, starring a sexy celebrity acting out of his duty - without being ridiculous. This is the perfect mix to give the viewers a positive and fresh feeling. It corresponds perfectly to the Lipton Ice Tea's positions.
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