My first thought when I heard about this event was "OMG why am I not in France anymore??"Beginning of June, IKEA has launched a competition where we could win a huge pyjama party. The party was not the only big idea, but the place chosen was also part of the prize. The Olympia, famous parisian concert hall, switched its seats for beds and its classy dress code for pyjama suits.
Even for its French stores marketing, Ikea shows its personality and origins: a symphonic band playing ABBA and the Swedish TV show "Millénium" on the screen. Of course, it could not be a real pyjama party without music and TV.
The interest for Ikea? Customers can try its mattress Sultan line. Moreover, during the pyjama party, customers can enter to win "a night in an IKEA." Who has never dreamed about spending a night in a supermarket?
Let's hope that Ikea US is gonna take it as an example...
Here to download the Official Press Release - sorry it's in French
No comments:
Post a Comment