Provocative Renault do Brazil

Being French and future Brazilian, I must present you this campaign!! In Brazil, Renault believes that its Clio 2011 makes even the competitors jealous...
To take advantage of the situation, Renault has launched a street marketing campaign in Sao Paulo. Competitor cars have been covered up. They now looked like a Clio and carried the message "The popular that all the populars would like to be"

I agree that this message is hard to believe by the consumer but the provocation part is always a good way to catch attention!

Few facts about Renault Brazil:

• Production: 118,209 vehicles, or 4.6% of the Group total
• Workforce: 4,526, or 3.5% of the Group total

The French carmaker Renault is now the 5th most popular in Brazil, by doubling its sales in the country between 2007 and 2008.

I liked the way it sounds Renault Do Brazil !!!