If you have traveled to or stoped by Denver airport these last months, you might have seen this campaign. The ad's proposition "Tire your kids out so they sleep on the plane" is in line with the First Bank's sloggan "We're here to help." The concept is that children put theirs hands on the rotating billboard and get tired of following it. This campaign has been created by TDA Advertising and Design.
I personally appreciate when brands try to interact with viewers/readers, even through traditional media such as billboards. We should see it more often!
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