For the last WWF campaign they have created, the agency chose What will it take before we respect the planet? as sloggan... The concept has been declined through 4 different posters...
What do you think about this campaign?
I personally like the concept, and even more the creative work! Anyone who is chocked?!...
Well, I did this post because I heard many people complaining about this campaign. The fact that there are graffitis is used to show a non-respect. Moreover, these people consider graffiti as an art! I could understand this point of view, but for me it exists different kind of graffiti. I would not consider the ones in this campaign as an art. They are mostly the ones we can see on our wall or in a subway... And they have been intentionally created to show disrespect!
The message in the campaign is well represented. Morever, I would have put the sloggan bigger on the visual to make it more catchy!
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