Apparently, bringing Social Media out of the web is trendy... Let's see what we have!!

T-Mobile wanted to show that you can access to your favorite website from everywhere... to promote its Domino Net offer.
Here is the result: A huge "wall" has been set up in downtown Budapest.
People who comment on the Facebook page for this event, can see their posts writing on this wall. They could also follow the construction of the wall thanks to a livestream on the Facebook page.

You all know how much I like unusual use of media. Billboards are a great inspiration!

However, T-Mobile is not the first to have this idea!!
Diesel had created an outdoor social network, called FacePark as part of its Be Stupid campaign. Watch this video... And you will regret that you were not in Dublin on June 20th !!





I love the Diesel event, which go perfectly with its campaign with Fiat 500 "Disconnect form Facebook" - previous post


I also want to mention the campaign for the Canadian Tourism Comission. They wanted to catch Americans' attention, visibly always too busy! They installed giant interactive walls in New York, Chicago and Los Angeles. They showed all the Tweets posted mentioning Canada!